Dr. Dwayne B. "Doc" Thomas, Ph.D.

Administrative Leadership

Executive experiences in Higher Education

"The Difference Between the Impossible and the Possible Lies in a Person's Determination." – Tommy Lasorda

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Instructional Leadership & Course Evaluations

A Passion for Lifelong Learning

Excellence In Business & Sport Management Education

Using SMART Goals to Evaluation Instructional Leadership in Sport Management Education

It is my belief that the measure of any Faculty member with expertise in Business and Sport Management, has to
exceed the criteria established and required by the governing bodies of Business and Sport Management
education, i.e. AACSB or ACBSP, and programmatic accreditation, i.e., the North American Society for Sport Management (NASSM) and its Commission on Sport Management Accreditation (COSMA). Excellence in Business and Sport Management education has many different components that must be considered during the evaluation process.

Organizations like COSMA promotes and recognizes excellence in sport management education in institutions of higher education worldwide. This is a multidimensional process and may be interpreted in different ways depending on the educational, historical, cultural, legal/regulatory, and organizational environments in which the academic unit/sport management program operates.


COSMA and similar organizations recognize and respect this fact, but it must be emphasized that the process of accreditation is a subjective decision, usually by a Board of Commissioners or other governing entity. Due to this governance model, it is up to
each Business of Sport Management program to meet the criteria, clearly demonstrate the mission, goals, objectives, and identify challenges or limitations of its instructional operations. In clearly organizing the respective self-study, special attention should be given to the fact that excellence in Business and Sport Management Education normally exhibits the following
common characteristics:


A. The academic unit/sport management program has a clearly defined and relevant mission and broad-based goals that are consistent with those of the institution.


B. The academic unit/sport management program strives for higher levels of overall performance consistent with its mission as reflected in its student learning outcomes, operational effectiveness, and the accomplishment of its mission and broad-based goals.


C. The academic unit/sport management program has a strategic plan that is in touch with the realities of sport management education and the marketplace, and that is consistent with the strategic plan of the institution. This strategic plan is driven by the approved mission and broad-based goals of the academic unit or program.
The academic unit/sport management program has developed and implemented an outcomes assessment process that promotes continuous improvement in the programs and operations, and that is linked to the strategic plan of the academic unit or program.


D. Students in the academic unit/sport management program develop, both personally and professionally, into well-educated, ethical, and competent sport management professionals.


E. The academic unit/sport management program operates in an environment that encourages and promulgates innovation and creativity in sport management education.


F. The academic unit/sport management program has meaningful and effective linkages between the classroom and practitioners in the educational community, thereby providing assurance of relevancy and currency in the academic programs.


G. The academic unit/sport management program encourages cooperative relationships with other educational units, both external and internal, which are consistent with its mission and broad-based goals.


H. Faculty in the academic unit/sport management program model ethical character and integrate ethical viewpoints and principles in their teaching.


I. Faculty in the academic unit or program are effective instructional leaders who are current in their fields and active in their professional contributions to their institution and discipline. Further, the faculty are positively engaged within their academic unit or program and contribute to its mission and broad-based goals through appropriate faculty development and
faculty evaluation processes.


J. The mix of academic and professional credentials of the faculty in the academic unit or program is worthy of the respect of the academic and business marketplace communities.


K. The mission of the institution and its academic unit/sport management program is effectively communicated to current and prospective students.


L. The institution provides adequate resources to the academic unit or program to accomplish its mission and broad-based goals.


M. The curricula in the sport management program reflects the mission of the institution and its academic unit/sport management program, and are consistent with current, acceptable practices and principles of professionals in the academic and sport marketplace communities.


N. The curriculum in the sport management program ensures that students understand and are prepared to deal effectively with critical issues in a changing global environment.


O. The content of sport management courses is delivered in a manner that is appropriate, effective, and stimulates learning.


P. The academic unit/sport management program recognizes the role of practical and experiential learning as a relevant component of sport management curricula.


Q. The institution’s organizational structure supports excellence in Business and Sport Management education.



As an Instructional Leader, I have directly influenced every aspect on this list and been directly or indirectly responsible for creating, re-imagining, and sustaining programs and services that place our Business and Sport Management education programs as one of the leading programs in the Region and Nation. From 2012 to 2014, I directed the Lasell efforts that received two major recognitions for academic excellence: 


1) COSMA Accreditation (December 2014 – 2021), and 

2) Institutional Program Review Approval (2014 – 2019).

Nation Recognition Achieved while at Lasell


In 2015, while serving as the Department Chair and Program Director for the Lasell College's Master in Sport Management Degree Program, our MSSM was ranked among the best in an article titled "The 25 Best Online Master in Master in Sport Management Degree Programs" by TheBestSchools.org. TheBestSchools.org selected Lasell College's program based on several weighted factors, including academic excellence, course offerings, faculty strengths, and reputation,
including reputation for online degree programs. Other schools ranked in the article included Ohio University and University of Florida. TheBestSchools.org provides in-depth rankings of degree programs as well as of colleges and universities.

 
In 2016, my last year as Department Chair, the Lasell College Sport Management program was rated as one of the Top 24 Undergraduate Sport Management programs in the Nation.